When we first thought about it, we weren’t sure if it was genius or madness.
An urban run that ends… at the FEBO snack wall. But when we sat down with the FEBO team, their excitement matched ours.

Within minutes of tickets going online, it was sold out.
Hundreds of runners, a route full of surprises, and that perfect post-run moment: grabbing your victory snack straight from the wall.

FEBO Run proved that races don’t have to be traditional to be unforgettable.
Sometimes you just have to mix worlds, run with it, and see what happens.